There’s something you can’t buy from the Internet Marketing gurus. Something that really has the power to turn you into a complete success on the Internet.
For sure, you can buy a lot of techniques from the gurus. They can teach you exactly how to get a ton of traffic to your website.
You can learn from them the latest technique for fooling Google into thinking you have a site filled with content, when in fact it’s just a bunch of articles written by underpaid writers in India.
The Internet Marketing gurus do have a lot of techniques you can learn from them, such as:
- How to create the perfect blog
- How to use social media
- How to convert as many visitors into subscribers
- How to create a “viral” campaign
- How to write a salesletter that sells products like crazy
- How to advertise on Google to drive massive amounts of traffic to your website
Most of these techniques have a lot of value. But what many of the gurus are overlooking is a critical element that can make the difference between total failure and total success on the Internet.
This is something you can’t fake.
This is something that doesn’t always work on its own, but will yield exceptional results when combined with some of the basic marketing techniques mentioned above.
This amazing element is something called: Quality.
A lot of Internet Marketers are masters at selling overpriced, bad products that don’t deliver results. Not all of them of course, but there certainly are some scams out there.
However, even if marketers produce bad products, they certainly can’t get away with producing bad content on their website that no one wants to read.
So in addition to quality content, having compelling content is important as well.
The Importance of Quality, Compelling Content
Lately, I’ve been working with some private clients who are working steadily at building a full-time income with their online business.
I’ve been giving my clients a piece of advice everyone should pay attention to:
You want to create a site with quality, compelling content that people will want to pass along to their friends and spread the word about. It’s not just about creating a pretty blog and writing the perfect headline every time. You need to find a way to grab people’s attention and have them hang to your every word.
Let’s talk about this for a moment.
The basic problem everyone runs into when they first build their website and structure for their online business is lack of traffic. You need a list to make money, but you also need traffic to build that list.
There are a few basic ways to get traffic to your site, including:
- Pay Per Click Advertising (PPC)
- Search Engine Optimization (SEO): getting traffic from search engines such as Google.
- Article marketing: posting article to article directories.
But one big overlooked source of traffic is simply word of mouth advertising.
Think about it: how many websites have you discovered because someone told you about them?
If I think about it myself, at least 50% of the websites I visit regularly came from Word of Mouth advertising.
I’ve even made important business contacts with people who I never would have heard of if it hadn’t been for the power of spoken word being shared among people I know.
How to Have the Website Everyone Recommends
If you have a website worth talking about, other websites will freely link to you without even contacting you first, or having you contact them.
They might link your website as a valuable resource on their own website, or talk about one of your blog posts on their own blog.
Google and search engines will start seeing that a lot of websites are linking to you. They’ll calculate that as a good sign.
With a better ranking on Google, you’ll start getting more natural search results to your site.
This means more and more people will find out about you. And as we’ve seen, some of these people will naturally want to recommend your website to others.
At that point, I can predict good things happening to you!
Factors of Success
Why would someone recommend your website over any other website?
In other words, what are the factors that lead to natural word-of-mouth advertising?
Based on my own experience, here are a few. They aren’t all necessary, but the more you can include, the better your chances will be:
“Quality” is a bit of a vague word. Essentially what I mean here by “quality content” is content that is put together by someone who actually cares about it. You can easily outsource your blog, but most likely it will not be “quality content.” It may be fairly well written, but most likely bland and standardized.
What do you value when you read a blog or ezine? This should give you a clue about what quality content is.
If you keep on repeating what everyone else says in your field, your website will not stand out. You need to be somewhat of an innovator — if not in your content, at least in your way of presenting it.
You should seek to present what you have in an interesting way.
One way to do this is to create your own unique verbiage about your topic. Author and blogger Tim Ferriss did that by “inventing” a bunch of new words for his books, such as “eustress” and NR (stands for “New Rich”).
Whatever you do, remember that “same” doesn’t stand apart, but “different” does.
Find a way to be different by innovating in your field.
Stories always work.
You may not catch everyone’s attention with a long dissertation on the latest scientific study, but you always will with a good story.
All of the articles that I’ve published on my website that got the most attention were not very content-rich, but they were good stories.
If you don’t know what to write, start with your own life. I’m sure you can find a lot of interesting stories to tell, and tie that in with your content.
If you tell a story, it doesn’t have to be exactly, word-for-word what happened. You can tell the story in a way that’s compelling and interesting. If necessary, exaggerate a little bit. You think you’ll be the only one who’s done it?
You can certainly write bland articles such as “5 steps to increase your energy” and get certain results from them. But you’d be surprised how much more people want to learn about YOU than they want to just learn about the topic.
Yes, the information is great, but personality along with it is even more important.
And the great thing is that your writing personality doesn’t have to match 100% your daily personality.
It will be the way people perceive you. It can be an amplification of your true personality. But personality HAS to be there.
Authority is when your audience believes you are a true expert on your subject. This is easier to achieve if you have some sorts of credential or success story to tell.
Before and after stories are great to establish you as an authority, because you’ve done what you claim others can now do, if they follow your method.
Authority is something that builds over time.
If you present useful content that people really start to use, then they will become somewhat dependent on you. They will want to come back to your website for more.
I’ve always been told that my content is very useful and well organized. That’s because I don’t hold back when it comes to what I give away for free.
My philosophy is that if my front end is really good (what I give away for free), a lot of people will think (and be right) that my paid products are even better.
Creating Your Content
Of course, sitting down and actually writing is what it will take to get the content flowing.
Once you have the basic ideas in your head of what makes good content, you can apply the information and you’ll find that you naturally start to produce better content.
The hardest part is just taking the time to get started. What’re you waiting for?
Let us know your experiences in the comments below!