Do What You Love Radio: Building a List Through Facebook

In this episode:

  • The pros and cons of paid advertising to build a following. 2:00
  • Why it really does take money to make money, and how you can get the most return on your investments. 3:00
  • How Facebook advertising can revolutionize your marketing campaign. 5:00
  • Why low-priced items work best when offered through a Facebook format. 8:30
  • When it makes sense to not just target your customers and target audience, but your customers’ and audience’s friends. 14:30
  • How much it’s worth to spend on generating new leads. 17:20