How To Create And Sell Information Products

A lot of people ask me: what kind of product can I sell on my website?

I personally have had the most success with selling information products, as I find them to be the most profitable as well as the easiest to manage.

There are many different types of products you can sell on the Internet. My only focus here is to show you how to create and sell information products (as opposed to consumable items such as food, cosmetics, or appliances). Let’s take a look at the different types of information products you can create and sell.

Book — This is a classic information product. I consider the book to be more like a fancy “business card” and credibility builder rather than an item that earns you a lot of money.

Therefore, I don’t recommend releasing an actual, physical book until you have started building your list of subscribers and have at least a couple other information products under your belt that already sell. If you decided to publish a book, consider going with a print-on-demand publisher. At the moment, the best service for print-on-demand for books is the Amazon company CreateSpace (www.createspace.com)

eBook — The eBook can be a great information product to sell as an entry-level product to the rest of your product line. The eBook doesn’t need to be as long as a novel, but it can include other bonuses such as audio recordings, bonus eBooks and reports, live teleconference, or anything else you would like to package and bundle together for sale.

Audio CD or MP3 download — Audio products tend to do very well as an item to sell.

You can have a single, hour-long audio product that could fit on a CD, or a package combining several recordings that could make up a complete audio program.

Nowadays, it’s best to offer the option between the audio CD and the digital download. Offer the digital download for about 20% less than the CD. Between 20 and 40% of your customers will still choose the physical version, even if they have to pay more for it.

I do expect that percentage to dramatically lower over time as people progress towards favoring digital products over physical CDs. To ship CDs on-demand, with very few efforts on your part and with a professional design, check out the service at www.kunaki.com

DVD or Video Download — Video is even more popular than audio these days, but much more time-consuming. However, it can also be sold for more profit.

An easy way to create video products is to host a live conference and film the event. Then, sell the recording. At this point, most people prefer to have the actual DVD to comfortably watch on their TV than having to download a large video file to watch on their computer.

I’ve released several DVD programs, and each time I’ve only had a handful of people ask for downloads. So at this point, I don’t recommend selling the download of DVDs.

DVDs can easily be produced again by www.kunaki.com.

Another option would be to create a series of short videos (about 10-20 minutes long) on a very simple camera, like the Flip or even your smartphone, and sell them as a package available in a password protected membership site (with only one payment to access it).

Live Teleconferences and Videocasts — Teleconferences are an easy way to get a group of people together, share information with them, and then offer them your products or services.

All you have to do is organize an event, sell the “seats” for people to attend, produce a replay, and then create a product from the recording.

Video teleconferences are now quite popular. The best service for that is www.gotowebinar.com. For traditional audio teleconferences, I recommend www.nobrainerteleseminars.com

Live Events or Cleanse — The idea here is to organize a “live” cleanse or detox program, or a form of “challenge” where participants are going to achieve some kind of goal, such as following a diet or fitness program for a specific length of time.

You provide a written explanation of the program, and assist them with daily motivational emails, a discussion forum where they can connect with other participants, and possibly live teleconferences. This type of product works very well in the natural health field.

“Courses” — One of my favorite types of high-end information products is the online “course” or “training program.”

To create it, all you need is a theme that promises to solve a problem or teach your clients something they really want to know.

The structure of this type of online courses can vary, but usually you’ll want to have 4 to 8 lessons, one per week. These can be offered live or delivered via email. I don’t recommend going for more than 8 lessons. I’ve found the attention span of participants is greatly reduced after 8 weeks of consecutive lessons. Keep it concise, 4-8 weeks is the perfect range.

The course is typically paid for in one lump sum, and then the emails and content is delivered over the span of the course. You can also offer payment plans.

Lessons can be in audio, video, or written format, or a combination of all. You should also include some form of support, such as direct email access to you, a discussion forum, and/or teleseminars. It’s always important to keep your customers happy by providing support for them after-the-fact!

As you can see, there are several different options you have when it comes to creating and selling information products on your website. Information products are a new breed of product that I feel has changed the entrepreneurial game. It’s easier than ever to create your own products and make a living from your website, you just need to get going!

What have been your experiences? Let us know in the comments below.

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