I’m about to redesign my website www.dowhatyoulove.com in the next few months, and I asked myself what is the goal of my business “Do What You Love.”
Yesterday I attended a great conference called “The Art of Marketing” here in Vancouver, with really awesome and high-end speakers such as Guy Kawasaki, Gary Vaynerchuck, Mitch Joel and Avinash Kaushik.
If you don’t know who any of these speakers are, then it’s probably a sign that you’re not following what’s happening in the marketing world closely enough and you probably should start reading a little bit more!
One of the speakers, Bill Taylor, spoke about the importance of creating clear values for your company.
He gave the example of the bank ING Direct, who’s sole purpose and value is to: “help people save more money”
With that value in mind, it’s very clear why ING has been so successful and has refused to get in the bandwagon of many financial products that have recently crashed (think: sub-prime) or even offer credit cards, because it wouldn’t help people save more money.
My values for DoWhatYouLove.com are very clear and simple:
Help you make a full-time living working part-time.
I proved multiple times that it’s possible to make a full-time living working only 2-3 hours a day. For example, last year I traveled around the world to over 25 different countries and only worked 2-3 hours a day on average.
Realistically speaking, it’s going to take a bit more time to build a sizable business that allows you to only work 2-3 hours a day, but it’s a clear goal that’s possible.
Many students of my courses and coaching at http://www.dowhatyouloveuniversity.com/new.html are clear examples of that.
– Look at Swayze Foster, from http://www.fitonraw.com who’s still finishing her college studies has has build a great website, launched several products and is earning an income from her website that goes way beyond what she could make working part-time.
– Look at Maryze, from http://www.diva-yoga.com, who started a business in French about yoga, while keeping her full-time job working at the government. She’s still been able to earn what some people consider a full-time income from her website.
– Look at Brian Greco, from http://brianonhealth.com/, who’s only 15 and has already launched a website, a recipe book, complete with a sales letter and everything! By the way, he still goes to school and lives at home. He’s done all of this just by looking at some of my pages and methods to create his own online business. Way to go!
I could go on and on, but let’s review how you can build a full-time income working only part-time:
– First you have to prioritize your time. At the conference I attended, everybody talked about the importance of Social Media (think Twitter, Facebook, etc.). I completely agree and in fact learned a lot that I was doing right.
However I believe that when you’re first starting your business and you have limited time, you have to put social media sites under a tight leash as it’s easy to spend a lot of time there while not working on your business.
At first, use Social Media to make connections, ask questions, see what others are doing and learn from masters. Don’t think it’s a priority to build a big Twitter following, Facebook friend list or massive YouTube subscriber base.
– Build your website. Your website should be a blog, no doubt about it, and doesn’t have to be complicated. The main thing you need to do on your website is to provide great content. But now in 2011, keep in mind that content is a cheap commodity!
Everybody has content. In fact, the Internet publishes in a month about has much content as was published from the beginning of written history up to 2002. Every single month! Think about it.
Your content must have two main qualities:
– USEFUL: Be interesting and get people to talk about it
– SHAREABLE: Have a certain quality that makes others want to SHARE it and spread it around.
– Start building your list. Your email list is key! The goal of your website and everything you do should be to build a list.
– Launch your first product! The best product to launch is an eBook as it’s easy to do and is the perfect “intro-level” product. If you can’t create your own product, promote other people’s products like crazy.
If you keep a laser-like focus you can certainly make a full-time income working part-time.
If you can’t wait to get started, the following two programs can help you tremendously:
– Learn how to write your own eBook with the course “How to Write Your Own eBook in 24 Hours or Less” — go to: http://www.fredericpatenaude.com/writeyourebook.html
– For only $9.95, get a month of the “Do What You Love Success Group” and download your introduction package, over $1697 worth of information! Go to:
I’ve been earning a full-time living on the Internet since 2003. I’ve had websites since 1998. In the last five years my business generated over two million dollars in gross sales. I don’t work like a maniac. I enjoy life. I do what I love. I travel to exotic countries every single year for months on end. Any questions? Post them below!