Tagged: apple

Why the iPad and eBooks Will Be HUGE

In the last two weeks, I’ve been following very closely the launch of the Apple Tablet, unoriginally called “iPad”.

Unless you’ve been living under a cave, you know that there’s been a lot of hype around this tablet computer. In fact, one columnist at the Wall Street Journal said that “the last time there was so much excitement around a tablet, the 10 commandments were written on it!”

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In a typical Apple way, the marketing and anticipation around this product has been incredible. If you want to study how to launch a product, try to reproduce what Apple is doing in on a smaller scale, and you’ll be very successful!… Read More »